There is one marketing truth you must understand: “People buy when they are ready to buy, not when you are ready to sell” Knowledge and understanding of this practical truth is important for building profitable staff-client working routines and also for your annual salon marketing plans. Traditional Marketing -vs- Online Marketing Traditional marketing methods such as placing adverts in local newspapers or blanket post code mail-shots fire off large numbers of expensive marketing … [Read more...]
Archives for February 2010
Matsuzaki Free Scissors Draw
Win a Set of Precision Matsuzaki Scissors Staff Motivation – Staff Incentive We are offering the MV525 - 5.25” precision Matteck Matsuzaki Scissors as a free gift to the winning Salon to be used as a staff incentive in April 2009. The draw will take place on 31st March 2010 when we pull one salon name out of the hat. This Draw is now Closed: Competition winner details will be announced by email to all registered salons on Thursday 1st April 2010. The email address used must be that of … [Read more...]
Testimonials
Hi Mick Thank you. It was a great training day.You touched on all relevant issues that happen, and are gong in this salon. You have therefore given the staff and myself a template work with. I was inspired to carry on because I no longer feel alone :-) Thank You once again Mick Patricia Hope Director Caprius Hair & Beauty Studio Mick - I am very happy with the results, thanks to "the hand behind the scenes". I am very satisfied with your work and I love the fact that you always … [Read more...]
Salon Marketing
Salon Marketing WARNING The marketing landscape is changing rapidly, consumers have already divorced the Yellow Pages in favour of Google and other traditional marketing platforms such as newspapers and magazines are struggling to hold pace with online communities and even they are moving their publications online. You only need to watch a few TV ads to see the evidence as ads direct viewers to websites rather than telephone call centres. This cast-iron evidence is fair warning that salons … [Read more...]
Salon Website Design
The Consumer is King, we Serve Them! Really switched on service businesses say that “the-client-is-king” and we must employ every tactic possible to win AND keep their loyalty, affection and business. The world’s top consumer service brands have collectively spent millions on market research, consumer groups and beta testing and have arrived at a website design model which works for consumers and pays dividends for the website brand owners. Salon Website Design is a Science, Not an Art … [Read more...]
Salon Business 2010
Salon Business Imperatives Our industry, Salon Consumers, Salon Professionals and business in general continues to evolve and change. More often than not though Salon Owners and managers are so tied up with the general day-by-day management of the Salon that many of these changes unfortunately pass them by. Our mission is to be at the forefront of change and be the eyes-and-ears our members come to rely on for reminders of important legislation changes and industry news and salon business … [Read more...]
Online Marketing Academy
Learn the Skills of a Top Online Marketing Expert The Salon Managers Online Academy has been developed to provide salon management with the tools, resources and learning needed to become self sufficient online marketing experts. Our clients increasingly ask us if they can manage their own website and online content in order to save on webmaster costs. We have responded by developing Salon Websites and online marketing platforms complete with State-of-the-Art Content Management Systems … [Read more...]
Mega Brand Salon
Mega-Brand Mind-Set You don’t have to have Andrew Barton’s marketing budget to have a Mega-Brand Salon Marketing Campaign, you simply need to have a Mega-Brand mind-set and a little bit of help from your friends at the Salon Managers Academy. Yes, it would be great if you could afford a Toni & Guy photo shoot. But hey if you can’t – Why Not ? The answer lies in your salon business development strategy: Do you have one? If NO, you don't have a mega-brand mind-set. Don’t Worry there … [Read more...]
Client Retention
Keep Clients Longer and Increase their Life-Time Value When salons have a client retention STRATEGY in place they generate more profitable revenue than those that don’t! Keeping clients for longer and generating more income from them should be a high priority process. But for many salons little thought goes into client retention as they rely on good quality hairdressing and therapeutic services to keep clients loyal. Client retention is a science and those salons that understand this are … [Read more...]
Online Sales
Online Salon Sales The Salon Website is a great sales tool and if developed correctly it can encourage visitor IMPULSE BUYING but only if your website is fitted with the technology to make the sale there and then. eCommerce comes in many shapes and sizes. If your intention is to sell hundreds of products online then you would need to buy a purpose made transactional website. However if you would like to sell your Salon Gift Vouchers and special salon promotions online then a less … [Read more...]