You don’t have to have Andrew Barton’s marketing budget to have a Mega-Brand Salon Marketing Campaign, you simply need to have a Mega-Brand mind-set and a little bit of help from your friends at the Salon Managers Academy.
Yes, it would be great if you could afford a Toni & Guy photo shoot. But hey if you can’t – Why Not ? The answer lies in your salon business development strategy: Do you have one? If NO, you don’t have a mega-brand mind-set.
Don’t Worry there is a Cure
A mega-brand mind-set has to precede the reality of a mega-brand INCOME and the mega-brand mind-set is achieved when you tick all of the metaphorical boxes: You look the part, your staff are all diva’s, your craft skills are as good as they get, but you just never seem to be able to get to that next level.
Eventually the mega-brand mind-set you started out in business with slips quietly in to your subconscious mind just waiting for the right opportunity to raise its head again and give you the boost you need to lead your salon into the lime light and into the big profits that a mega-brand mentality can bring.
No one gets rich by thinking small, all rich entrepreneurs think big, dream big, plan big and they are prepared to invest in whatever it takes to achieve their goals. No excuses, it will be done!
Mega-Brand Salon Strategy
We can’t all have the most prestige salon on the high street, there is simply not enough real estate to go around, but that does not stop the mega-brand mind-set salon owner from developing a mega-brand salon strategy and income to match from their current location.
There has to be complete focus on Salon Business Development which includes:
- A Professional Salon Human Resource Strategy
- A Meaningful Salon Business Development Plan
- A Rolling New Client Strategy
- A Consistent Client Marketing Strategy
- A Mega Brand Salon Website
There could be any number of reasons why you have not achieved your life dreams yet but they may include: You are over worked? Lost focus? Lack Business Development Skills? Lack Marketing Skills, Lack People Management Skills?
Whatever the reasons; It’s not an issue because all these skills are learn-able you simply have to want to do it and Like Richard Branson said, “When I don’t know how to do something I hire the person that does”
This is what the Salon Managers Academy is all about. We have the Skills and Resources that you can draw up on to build your mega-brand strategy and grow your business. The first step is to register your salon details and then give us a call or drop us an email to discuss how we can help you reach the heights you originally planned to hit.