Online Salon Sales
The Salon Website is a great sales tool and if developed correctly it can encourage visitor IMPULSE BUYING but only if your website is fitted with the technology to make the sale there and then.
eCommerce comes in many shapes and sizes. If your intention is to sell hundreds of products online then you would need to buy a purpose made transactional website. However if you would like to sell your Salon Gift Vouchers and special salon promotions online then a less sophisticated Salon Website shopping cart will be sufficient to meet your needs.
You will need a PayPal Business account which can be created in a few days. We insert the shopping cart code into your website and then you are just a few mouse clicks away from online sales.
Salon Gift Vouchers
Salon gift vouchers can be purchased directly from the website 24/7/365, we do the techy bit to generate sales from the page straight into your bank account. We can design online vouchers for as many denominations as you like and the website visitor simply clicks to make the purchase using their credit card. They receive an automated receipt, which is duplicated to your email address so that you can check the authenticity of all vouchers brought into the salon.
Providing that you have a credible website which engenders trust you will be surprised at how many Salon Gift vouchers you will sell online. These are extra sales which you will not have previously won.
When visitors are on your website and they notice (EG) that your gift vouchers include a free Shiatsu or treatment then impulse sales happen. or (EG) you may be promoting a Colour Sale and the offer catches the website visitors eye they can purchase the colour sale voucher there and then. Conversely they can wait until tomorrow to telephone for an appointment. However, more often than not tomorrow never comes and there goes another lost sales opportunity.
Special Salon Promotions
Imagine that you have just taken on the Permanent Blow-Dry Service with a ticket value of £270.00. You will want to promote this service to as many prospects as possible. To promote the new service to thousands of potential clients you will:
- Put a Banner on the Home Page
- Write an Informative Web Page
- Write a Blog for Global Distribution
- Send Emails to all of your Clients
Each of the above marketing strings lead back to a web page where the visitor will find a TIME LIMITED voucher which includes a 30% discount off their first Permanent Blow-Dry service. This kind of online marketing increases the opportunity to make an immediate sale and win a new client.
Lets say that you have just bought in the next big thing for this summer season. You can easily sell these products directly from your Salon Website. The down-side with selling physical product is that you have to pack and post them, so you need to ensure there is enough profit in the item to make the sale viable.