Keep Clients Longer and Increase their Life-Time Value
When salons have a client retention STRATEGY in place they generate more profitable revenue than those that don’t!
Keeping clients for longer and generating more income from them should be a high priority process. But for many salons little thought goes into client retention as they rely on good quality hairdressing and therapeutic services to keep clients loyal.
Client retention is a science and those salons that understand this are more successful than those that don’t.
How Can We Improve Client Retention?
The 2nd Most frequently asked Salon Business Question is “How can we improve client retention?”
It is also the most important question to be asked because the answer, when you get it right can literally add hundreds of thousands of pounds/dollars/euro’s to a salons bottom line. Getting client retention right is a salons holy grail. (The No1 most frequently asked question is how do we win more new clients?)
Obviously if a client gets a bad haircut, colour or less than perfect therapeutic service you will not see them again for dust! And you will possibly never know why they never returned.
The Salon Managers Academy is a Business Development Resource so we always assume that our members craft skills are first class, and again quite obviousley it is salon managements No1 priority to ensure all salon staff are craft qualified and trained do deliver first class client service every time.
Client Retention Best Practice Guide
Although poor quality Hairdressing and Beauty services will result in poor client retention GOOD CLIENT RETENTION has little to do with craft skills.
Please register your salon details if you would like to receive a copy of our “Client Retention Guide”