At a time when the battle for clients is heating up Client Retention becomes a very high priority for salon management.
Sometimes as a business owner, you become so overwhelmed, the only thing you can do is take it one step at a time. And, although this may get you through the week, it’s not going to help grow your salon business.
Our Client Retention Best Practice Guide will help Salon Management to set out the goals needed to grow the salon business via effective staff and client management.
Here are some “rules” to follow when creating your Client Retention goals:
- Specific- Know exactly what your goal is.
- Measurable- Know whether you achieved the goal.
- Achievable- Speaks for itself.
- Relevant- Relates to the big picture.
- Time Bound- When will you reach the goal?
Did you know…only 3% of the population has written goals? And, they earn ten times more than the rest.
If you truly want to see improvement and growth in your salon, take the time to create the SMART goals written in the Client Retention Best Practice Guide. Then, be sure to make yourself and your employees accountable for those goals. Otherwise, you will always be taking it a day at a time.
“Many people fail in life, not for lack of ability or brains or even courage but simply because they have never organised their energies around a goal.”-Elbert Hubbard – Writer
I Plan, Therefore I achieve Mick Say – Consultant
Salon Business Development Books
Our business development books are compact, impactive straight talking educational tools. They are the blueprints to profitable salon growth. Strong salon owners and managers will buy these books, read and absorb them easily and then apply the principles within to increase productivity and salon profits.
They are Step-by-Step guides which will help you to eliminate any complacency that exists in your team and will help stylists to accept that they have a duty and responsibility to actively grow their personal column business.
Imperatives which the Salon Owner MUST demand and oversee to ensure MINIMUM client defection and MAXIMUM client retention.
Salon Owners Client Retention Guide
A 2% increase in client retention has the same effect on profits as cutting costs by 10%! A 5% reduction in client defection rate can increase profits by 25-125%! When you put client retention into the above context it becomes the salon owners No1 Priority.
Most salon professionals take clients for granted and do not look for opportunities to increase revenue from their existing clients or to ensure client loyalty which leads to life-long retention. Read the Proof! and fix this.
Our Client Retention Guide will aid management’s clarity and focus.
£17.50+ VAT – Delivered by Email
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Salon Managers Business Development Guide
The Salon Managers Guide is a straight talking step-by-step guide to managing the stylist-client work-flow routine’s that are required to optimise the in-salon part of the client experience and the client retention cycle.
This book is a blue-print for salon managers to use as a strategy and a training aid to teach salon staff how to become more productive and more profitable and to take personal responsibility for developing their own column and winning more business.
Described by clients as a “must have salon business development guide”
£17.70+VAT – Delivered by Email
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Stylists Column Development Guide
If stylists are to accept responsibility for developing their own column by increasing the average client spend, getting clients to visit the salon more frequently, selling more services and products AND by influencing improved client retention AND winning more new clients:-
You the Salon Owner or Manager must give them the direction they need to achieve this. The stylists guide is their blue-print to tailor the client experience cycle for profitable column growth.
Issue each stylist with a copy at a team meeting and ask them to study it.
£17.70+VAT – Delivered by Email
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Buy all Three Titles Together and we’ll Print and Bind them for FREE
Buy all three books together and we will post them to you printed and bound in to a single book for easier reading and storage. £59.00 Including VAT. Please allow 5 working days for printing and delivery.
[wp_cart:3 Books Offer Posted:price:59.00:end] ** £59.00 Including VAT Printed, Bound & Posted.