Salon Business Development Step-by-Step’s
Our business development books are compact, impactive straight talking educational tools. They are the blueprints to profitable salon growth. Strong salon owners and managers will buy these books, read and absorb them easily and then apply the principles within to increase productivity and salon profits.
They are Step-by-Step guides which will help you to eliminate any complacency that exists in your team and will help stylists to accept that they have a duty and responsibility to actively grow their personal column business.
Imperatives which the Salon Owner MUST demand and oversee to ensure MINIMUM client defection and MAXIMUM client retention.
Client Retention Guide
Salon Client Retention Guide
A 2 percent increase in client retention has the same effect on profits as cutting costs by 10 Percent! A 5 percent reduction in client defection rate can increase profits by 25-125 Percent! When you put client retention into the above context it becomes the salon owners No1 Priority.
Most salon professionals take clients for granted and do not look for opportunities to increase revenue from their existing clients or to ensure client loyalty which leads to life-long retention. Read the Proof! and fix this.
Our Client Retention Guide will aid management’s clarity and focus.
£17.70 +VAT > Buy the Salon Client Retention Guide here.
Salon Managers Guide
Salon Managers Business Development Guide
The Salon Managers Guide is a straight talking step-by-step guide to managing the stylist-client work-flow routine’s that are required to optimise the in-salon part of the client experience and the client retention cycle.
This book is a blue-print for salon managers to use as a strategy and a training aid to teach salon staff how to become more productive and more profitable and to take personal responsibility for developing their own column and winning more business.
Described by clients as a “must have salon business development guide”
£17.70 +VAT > Buy the Salon Business Development Guide here.
Stylists Column Development
Stylists Column Development Guide
If stylists are to accept responsibility for developing their own column by increasing the average client spend, getting clients to visit the salon more frequently, selling more services and products AND by influencing improved client retention AND winning more new clients:-
You the Salon Owner or Manager must give them the direction they need to achieve this. The stylists guide is their blue-print to tailor the client experience cycle for profitable column growth.
Issue each stylist with a copy at a team meeting and ask them to study it.
£17.70 +VAT > Buy the Stylists Column Development Guide here.