Salon Marketing WARNING
The marketing landscape is changing rapidly, consumers have already divorced the Yellow Pages in favour of Google and other traditional marketing platforms such as newspapers and magazines are struggling to hold pace with online communities and even they are moving their publications online.
You only need to watch a few TV ads to see the evidence as ads direct viewers to websites rather than telephone call centres. This cast-iron evidence is fair warning that salons need to be online with more than just a simple website.
Salon Marketing HUB
Simply having a nice website is not enough. Your Salon Website will need to be a interactive, dynamic “Online Marketing Platform” the HUB of your entire Salon Marketing Strategy which must be capable of:
- Winning new clients and
- Nurturing existing clients
And it will be capable of achieving the above on autopilot!
Salon Marketing Opportunity
Every facet of commerce, industry, banking and retail are NOW in the process of moving their products and services online and globally we are moving towards a paperless and cash-less society.
In only a few short years we will carry eReaders instead of newspapers and all transaction will be electronic. If you think that this is science fiction, I can assure you that it is not and it will all happen sooner than you think. If you need more evidence please watch this video
Regardless of the above there are growing salon marketing opportunities right now for those salons that are prepared to embrace technology and use it to gain competitive advantage. You don’t need a huge budget to achieve this but you do need to have the right knowledge and IT assistance to set it all up.
State-of-the-Art Salon Marketing Platforms
The traditional “creative” Salon Website Design is now passé and all progressive salons need to consider upgrading or replacing their current website with an online marketing platform from the Salon Managers Online Academy.
Outside the Academy Web Designers make Salon Website Design an Art-Form we have made it a science and we are breaking the mould by developing State-of the-Art Salon Marketing platforms designed to:
- Get to the top of Google
- Attract visitor attention
- Maintain visitor Interest
- Collect new prospect leads
- Convert prospects in to clients
- Be a marketing hub for the salon
- Generate increased client loyalty
- Help improve client retention
- Make it incredible easy to sell online
- Increase the life-time value of clients
We are completely unique in our approach to Salon Website Design and Salon Marketing. We are breaking new ground and we are leading the way. For sure our competitors will soon try to imitate our designs and techniques and some of them will do it well, but none of them have the Hairdressing, Beauty and Barber industry specialisms that we at the Salon Managers Academy posses.