Websites Designed for Salons
Modern web 2.0 Websites for Salons.
The Salon Managers Academy is part of the Full Column Ltd group of Companies which includes the “Online Marketing Academy” and the “Small Business Website Design Company” as the names suggest the group has more than a its share of online marketing and website development experience and expertise.
Here’s one example of our salon websites.
SW1 Hairdressing and Beauty in Tunbridge Wells, Kent
A traditional website is made up of pages that rarely change, mainly because the website owner does not have the knowledge to write in code to update the pages. These websites cost a hefty sum when you ask your web designer to make even small updates.
Our Salon Websites are not really websites at all, they are highly tuned State-of-the-Art Online Marketing Platforms on Steroids! TECHNICALLY speaking they are super-sites designed for the social web with owner content management built-in.
Website Content Management (CMS)
Don’t tell everyone but we deliver our salon websites to clients with content management built in so you can easily log in to amend and create new content YOURSELF from any computer browser. Man that’s cool ! The ability to update your own website and never have to pay a web master another penny. That’s cooler !
Salon Website Design
Our State-of-the-Art Salon Marketing Platforms are built for the Social Web and have “value added” built-in for your visitors. If the website is to generate an income for your business it has to be structured and developed to contain features which will instantly grab the attention of and be a BENEFIT to:
- Your current salon clients
- Your product and service prospects
- Accidental website visitors
We understand that some of our techniques may seem ailien to some of our readers but you have to take a leap of faith and trust that our knowledge of the social web and salon websites designed for it, is as intense as your knowledge of hairdressing and beauty.
Salon Websites Designed for the Social Web
We are used to calling the World Wide Web the Internet, today however experts in the field refer to it as the social web because this is what it has become.
“if you cannot be found online, in the eyes of your consumers you will soon cease to exist“
Consumers are becoming increasingly dependant on online services in their everyday lives and savvy business owners are using this knowledge to their advantage buy using the “social web” to attract your clients to their salons.
The only way you are going to avoid client degradation in the future is to be ahead of the game by nurturing your clients and attracting new prospects and if you have any sense of how commercial marketing has evolved you will know that this needs to be initiated via online marketing utilising a State-of the-Art Online Salon Marketing Campaign.
Website ? Blog? Marketing Platform? Whats the difference?
The difference between the above is very simple.
- A website:
Generally Speaking a website is set of static web pages that change infrequently and is a simple brochure of products and services. It is normally tended to my a web designer who charges for design and copy updates.The website owner generally has very little control
- A Blog:
Actually a blog is a website! However a blog is a website which is designed to interact with its visitors allowing them to enter into a conversation with you live from your website. There is consumer expectation that a blog will offer better quality information and “bloggers” are more highly regarded as experts in their field which wins trust and respect.
Further if the developer knows how to set it up a blog can be automatically distributed, not just to all of your clients but to facebook, twitter and a whole host of other blogging platforms. This is a very powerful free mass marketing tool.
Also blogs have been designed from the ground up to be edited by the blog owner straight from the computer screen without the need for special coding skills. If you can type, you can write a blog its that simple.
- A Salon Marketing Platform:
We develop our Salon Marketing Platforms by combining all of the above technologies and then we wrap a distinctive scientifically calculated and designed “website skin” around it. So in essence our Salon Websites are literally State-of-the-Art Salon Marketing platforms which combine all of the benefits of a website, a blog and they are designed for the social web.
Website Design Metrics
Website user metrics from Google indicate how users view and interact with websites: Armed with this knowledge we design our Salon Websites to match with the most successful conversion trail. Because we design for the consumer using the combined knowledge and teaching of the best on-line marketers in the world our designs will not be what you are used to seeing! But this is what makes them successful.
A spa owner, was sceptical about our design technique but she took the leap of faith and here is what she said:
“Mick, the site rocks!!! Thank you!
I know I will finally have an award winning website, thanks to you. This makes me feel good. My previous experiences with websites have been very frustrating but so far, working with you has been fantastic. I feel comfortable and confident. Thank you again for your great work and professionalism”
Sandra Plasencia Casanova – Salon Owner
Havana Nights Nails and Spa
If you would like to speak with Sandra please contact us and we will forward her contact details to you.
Salon Website, Online Marketing Platform Quotations
If you would like us to make a Salon Website for you please contact us for a quotation. However before you pick up the phone or click the contact button above please read about our Salon Managers Online Academy because membership of the academy is your fastest and easiest route to owning one of these websites but also learning all of the skills needed to become and expert-online-marketer.