At a time when the battle for clients is heating up Client Retention becomes a very high priority for salon management. Sometimes as a business owner, you become so overwhelmed, the only thing you can do is take it one step at a time. And, although this may get you through the week, it's not going to help grow your salon business. Our Client Retention Best Practice Guide will help Salon Management to set out the goals needed to grow the salon business via effective staff and client … [Read more...]
Salon Marketing
Salon Marketing WARNING The marketing landscape is changing rapidly, consumers have already divorced the Yellow Pages in favour of Google and other traditional marketing platforms such as newspapers and magazines are struggling to hold pace with online communities and even they are moving their publications online. You only need to watch a few TV ads to see the evidence as ads direct viewers to websites rather than telephone call centres. This cast-iron evidence is fair warning that salons … [Read more...]
Online Marketing Academy
Learn the Skills of a Top Online Marketing Expert The Salon Managers Online Academy has been developed to provide salon management with the tools, resources and learning needed to become self sufficient online marketing experts. Our clients increasingly ask us if they can manage their own website and online content in order to save on webmaster costs. We have responded by developing Salon Websites and online marketing platforms complete with State-of-the-Art Content Management Systems … [Read more...]
Client Retention
Keep Clients Longer and Increase their Life-Time Value When salons have a client retention STRATEGY in place they generate more profitable revenue than those that don’t! Keeping clients for longer and generating more income from them should be a high priority process. But for many salons little thought goes into client retention as they rely on good quality hairdressing and therapeutic services to keep clients loyal. Client retention is a science and those salons that understand this are … [Read more...]