There is one marketing truth you must understand:
“People buy when they are ready to buy, not when you are ready to sell”
Knowledge and understanding of this practical truth is important for building profitable staff-client working routines and also for your annual salon marketing plans.
Traditional Marketing -vs- Online Marketing
Traditional marketing methods such as placing adverts in local newspapers or blanket post code mail-shots fire off large numbers of expensive marketing messages. For sure this gets a large number of “opportunities to see” messages out there, but conversion-to-client is very low and cost-per-conversion is very high.
Conversely permission based marketing generated from your salon website communicates your marketing message to people whom are actively seeking your products or services.
When a visitor lands on your website they have searched for something you offer and providing that your website satisfies their search and then collects their email address you will have received their permission to send frequent, relevant marketing messages to them at a fraction of the cost of traditional marketing.
Read more about Salon Marketing via your website: A website is not enough!