Salon Marketing WARNING
The marketing landscape is changing rapidly, consumers have already divorced the Yellow Pages in favour of Google and other traditional marketing platforms such as newspapers and magazines are struggling to hold pace with online communities and even they are moving their publications online.
You only need to watch a few TV ads to see the evidence as ads direct viewers to websites rather than telephone call centres. This cast-iron evidence is fair warning that salons need to be online with more than just a simple website.
Salon Marketing HUB
Simply having a nice website is not enough. Your Salon Website will need to be a interactive, dynamic “Online Marketing Platform” the HUB of your entire Salon Marketing Strategy which must be capable of:
- Winning new clients and
- Nurturing existing clients
And it will be capable of achieving the above on autopilot!