Salon Client Retention
At a time when the battle for clients is heating up Client Retention becomes a very high priority for salon management.
Sometimes as a business owner, you become so overwhelmed, the only thing you can do is take it one step at a time. And, although this may get you through the week, it’s not going to help grow your salon business.
Our Client Retention Best Practice Guide will help Salon Management to set out the goals needed to grow the salon business via effective staff and client management.
Here are some “rules” to follow when creating your Client Retention goals:
- Specific- Know exactly what your goal is.
- Measurable- Know whether you achieved the goal.
- Achievable- Speaks for itself.
- Relevant- Relates to the big picture.
- Time Bound- When will you reach the goal?
Did you know…only 3% of the population has written goals? And, they earn ten times more than the rest.
If you truly want to see improvement and growth in your salon, take the time to create the SMART goals written in the Client Retention Best Practice Guide. Then, be sure to make yourself and your employees accountable for those goals. Otherwise, you will always be taking it a day at a time.
“Many people fail in life, not for lack of ability or brains or even courage but simply because they have never organised their energies around a goal.”-Elbert Hubbard - Writer
I Plan, Therefore I achieve Mick Say – Consultant
Salon Business Development Books
Our business development books are compact, impactive straight talking educational tools. They are the blueprints to profitable salon growth. Strong salon owners and managers will buy these books, read and absorb them easily and then apply the principles within to increase productivity and salon profits.
They are Step-by-Step guides which will help you to eliminate any complacency that exists in your team and will help stylists to accept that they have a duty and responsibility to actively grow their personal column business.
Imperatives which the Salon Owner MUST demand and oversee to ensure MINIMUM client defection and MAXIMUM client retention.
Client Retention Guide
Salon Owners Client Retention Guide
A 2% increase in client retention has the same effect on profits as cutting costs by 10%! A 5% reduction in client defection rate can increase profits by 25-125%! When you put client retention into the above context it becomes the salon owners No1 Priority.
Most salon professionals take clients for granted and do not look for opportunities to increase revenue from their existing clients or to ensure client loyalty which leads to life-long retention. Read the Proof! and fix this.
Our Client Retention Guide will aid management’s clarity and focus.
£17.50+ VAT - Delivered by Email
Salon Managers Guide
Salon Managers Business Development Guide
The Salon Managers Guide is a straight talking step-by-step guide to managing the stylist-client work-flow routine’s that are required to optimise the in-salon part of the client experience and the client retention cycle.
This book is a blue-print for salon managers to use as a strategy and a training aid to teach salon staff how to become more productive and more profitable and to take personal responsibility for developing their own column and winning more business.
Described by clients as a “must have salon business development guide”
£17.70+VAT - Delivered by Email
Stylists Column Development
Stylists Column Development Guide
If stylists are to accept responsibility for developing their own column by increasing the average client spend, getting clients to visit the salon more frequently, selling more services and products AND by influencing improved client retention AND winning more new clients:-
You the Salon Owner or Manager must give them the direction they need to achieve this. The stylists guide is their blue-print to tailor the client experience cycle for profitable column growth.
Issue each stylist with a copy at a team meeting and ask them to study it.
£17.70+VAT - Delivered by Email
Buy all Three Titles Together and we’ll Print and Bind them for FREE
Buy all three books together and we will post them to you printed and bound in to a single book for easier reading and storage. £59.00 Including VAT. Please allow 5 working days for printing and delivery.
** £59.00 Including VAT Printed, Bound & Posted.
Salon Marketing
Salon Marketing
Salon Marketing WARNING
The marketing landscape is changing rapidly, consumers have already divorced the Yellow Pages in favour of Google and other traditional marketing platforms such as newspapers and magazines are struggling to hold pace with online communities and even they are moving their publications online.
You only need to watch a few TV ads to see the evidence as ads direct viewers to websites rather than telephone call centres. This cast-iron evidence is fair warning that salons need to be online with more than just a simple website.
Salon Marketing HUB
Simply having a nice website is not enough. Your Salon Website will need to be a interactive, dynamic “Online Marketing Platform” the HUB of your entire Salon Marketing Strategy which must be capable of:
- Winning new clients and
- Nurturing existing clients
And it will be capable of achieving the above on autopilot!
Continue reading about Salon Marketing.
Online Marketing Academy
Online Academy
Learn the Skills of a Top Online Marketing Expert
The Salon Managers Online Academy has been developed to provide salon management with the tools, resources and learning needed to become self sufficient online marketing experts.
Our clients increasingly ask us if they can manage their own website and online content in order to save on webmaster costs. We have responded by developing Salon Websites and online marketing platforms complete with State-of-the-Art Content Management Systems (CMS).
Salon Websites and Online Marketing Academy.
Unique in the spa, hairdressing, beauty and barber industry, Full Column Ltd can supply our salon clients with with a new generation of State-of-the-Art Salon Websites but we can also provide you with 12 months of training and support to help you become a website and internet marketing expert capable of elevating your website site to the top of Google and making it become a brand-building money-making new client magnet.
Brand Building, New Client Generating Client Retention System
Website and online marketing success does not happen overnight and it can take years to build a credible online reputation which will achieve automated money making goals. With membership of the Full Column Salon Managers Academy we can help you get there in less than one year and you will have learned how to do this yourself. This will save you thousands in Website Design and Online Marketing Fees. Self Sufficient with a viable Salon Website.
State-of-the-Art Salon Website Design
Following a consultation we design your new Salon Website and install all of the marketing features. We fill the website with your initial content and then we begin the process of teaching you how to update the website and use all of the online marketing features.
Create, Amplify and Project a Mega-Brand Image and Profile
First time website visitors do not know how good your services are but their first look at your website will give them an immediate and life-long perception of your salon. A poor website offers a perception of poor service. We will help project expertise, credibility & trust.
Online Marketing Win New Clients and Communicate for Profit
Packed with business development tools & training, our websites are designed to:
Win New Clients, Sell More Services to Existing Clients, Improve Client Retention and to build an online reputation which translates into profitable NEW salon revenue.
Please read more about the Salon Managers Online Academy here and if you would like to receive our newsletters please register your salon details here:
Client Retention
Client Retention
Keep Clients Longer and Increase their Life-Time Value
When salons have a client retention STRATEGY in place they generate more profitable revenue than those that don’t!
Keeping clients for longer and generating more income from them should be a high priority process. But for many salons little thought goes into client retention as they rely on good quality hairdressing and therapeutic services to keep clients loyal.
Client retention is a science and those salons that understand this are more successful than those that don’t.
How Can We Improve Client Retention?
The 2nd Most frequently asked Salon Business Question is “How can we improve client retention?”
It is also the most important question to be asked because the answer, when you get it right can literally add hundreds of thousands of pounds/dollars/euro’s to a salons bottom line. Getting client retention right is a salons holy grail. (The No1 most frequently asked question is how do we win more new clients?)
Obviously if a client gets a bad haircut, colour or less than perfect therapeutic service you will not see them again for dust! And you will possibly never know why they never returned.
The Salon Managers Academy is a Business Development Resource so we always assume that our members craft skills are first class, and again quite obviousley it is salon managements No1 priority to ensure all salon staff are craft qualified and trained do deliver first class client service every time.
Client Retention Best Practice Guide
Although poor quality Hairdressing and Beauty services will result in poor client retention GOOD CLIENT RETENTION has little to do with craft skills.
Please register your salon details if you would like to receive a copy of our “Client Retention Guide”
