Salon Owners Client Retention Guide A 2% increase in client retention has the same effect on profits as cutting costs by 10%! A 5% reduction in client defection rate can increase profits by 25-125%! When you put client retention into the above context it becomes the salon owners No1 Priority. Most salon professionals take clients for granted and do not look for opportunities to increase revenue from their existing clients or to ensure client loyalty which leads to life-long retention. Read … [Read more...]